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MBC PlayBe

An educational and cultural project designed to benefit society, led by MBC!

As the seventh subsidiary enterprise of MBC, MBC PlayBe has taken the lead in launching the first cultural/educational business (with the exception of MBC broadcasting) for public benefit. MBC PlayBe, whose name embodies the notions of ‘having fun' and ‘realizing one's dreams'/'become who you want to be', is the name of a global edutainment enterprise whose purpose is the fulfillment of the dreams and hopes of our next generation of leaders in our Very own children, allowing them to work in an fun way while accomplishing something.

Play + BeCome [MBC Play Be]
  1. 01 KidZania, a world-class job-experience theme park designed to help the next generation of leaders fulfill their dreams and imagination
  2. 02 A education/culture specialist enterprise for public benefit with foundations based on the management of the impression given by employees, customer satisfaction and scientific/systematic scenarios.
  3. 03 A global edutainment enterprise offering the place and opportunity for a fantastic experience thanks to the very best educational content and entertainment services